Upcoming Trade Shows

PGA Merchandise Show
Jan 29 - 31, 2009
Orlando, FL

Golf Industry Show
Feb 5 - 7, 2009
New Orleans, LA


"Why wouldn't you use CourseTrends? We have grown our customer email database to over 10,000 strong, have generated hundreds of new outing and membership sales leads, and are planning to save a bundle on our member newsletters." - Brent Brown, Director of Golf, Avery Ranch Golf Club

"We generated $42,000 directly related to The CourseTrends Golf Marketing Solution in one month! We have developed a database of over 5500 loyal email customers that generates over $20,000 in monthly revenues through CourseTrends." - Louis DeVos, General Manager, Tides Golf Club

"We are currently experiencing over 1700% Return on Investment with the CourseTrends Golf Marketing Solution at Oak Hollow in our first 5 months of use. Our database has grown to over 6000 customers and continues to grow." - Dave Willey, General Manager, Oakhollow Golf Club

"I have been thrilled with every aspect of CourseTrends' performance and service. I now know most of their staff by name. Any issues that I have had have been addressed the same day. We have experienced a great deal of success due to CourseTrends. Please call me if you have any questions." - Mike Griswold, General Manager, Timber Creek Golf Club

"CourseTrends walks the walk and talks the talk...They back up everything they say and more...They genuinely care about my business and my success." - Harrell Rutherford, Business Manager, Vintner's Golf Club

Management Team

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The CourseTrends management team is made up of seasoned professionals who seek to define CourseTrends as a world-class company delivering marketing software as an online service.

The management team at CourseTrends is comprised of:

Alan Stalcup: President

Alan oversees corporate strategy and business operations at CourseTrends.

Alan is a high tech industry veteran with extensive experience in growing businesses.  Prior to founding CourseTrends, Alan led the expansion of Momentum Software and the launch of the automotive industry’s largest online marketing solution.  Prior to Momentum, Alan has also served in leadership positions at Dell Computer and worked with Dell Ventures.  Prior to his tenure at Dell, Alan worked at Accenture where he led major enterprise implementations for Kaiser Permanente, Allstate, Quest and USAA. 

Dedicated to improving golf course revenues through innovation and marketing, Alan conducts speaking engagements, seminars, and golf marketing innovation demos across the world.



Robert Beasley: Vice President of Corporate Development

Robert is responsible for identifying and managing domestic and international growth opportunities through strategic alliances, partnerships and acquisitions.

Over the past 20 years, Robert has become a specialist at growing high tech companies with an emphasis on software solutions.  Robert has held executive leadership positions at several Fortune 500, early-stage high-tech companies and consulting firms. Robert was Vice President of Sales at Computer Associates, a leading global enterprise software company, where he was recognized as a worldwide sales leader. He has founded and managed acquisitions for several companies and has successfully taken numerous businesses from conception to market penetration. Robert’s experience spans the globe. He has lived in Asia/Pacific and has driven strategic business alliances in nearly every region of the world.



Erik Christensen: VP of Sales and Account Services

Erik is responsible for all activities related to growing and caring for CourseTrends’ customer base.

Erik is an accomplished sales professional who brings a unique blend of golf industry and sales experience.  His background in managing golf properties enables him to better understand and serve CourseTrends customers.  Prior to joining CourseTrends, Erik held leadership positions at several successful technology companies including SkyGolf a leading provider of GPS-based golfing solutions.  He has been instrumental in growing businesses into new markets and in developing strategic relationships with major companies in the golfing industry including Golfsmith, Golf USA and Edwin Watts.  He has become a thought leader in the application of technology to drive business performance within the golfing industry.



Dave Hernandez: Director of Sales

Dave is responsible for driving new customer acquisition at CourseTrends.

Dave brings a wealth of sales experience to CourseTrends having worked for market leaders in several industries.  Prior to joining CourseTrends, he handled strategic sales negotiations resulting in multi-million dollar contracts with insurance industry giants such as Allstate and State Farm.  He handled market expansion for one of the top 20 largest private companies in the United States.  In addition, Dave was instrumental in expanding market share for networking leader Cisco Systems.  His experience includes management of sales initiatives to end customers as well as channel partners and he has been responsible for training and managing large sales teams.



Gary Eanes: Director of Marketing

Gary is responsible for all marketing activities including corporate marketing, demand generation and communications at CourseTrends.

Gary draws on a diverse sales and marketing background to deliver world class marketing programs.  While working with major companies such as First Data Corporation and Shessunoff, Gary successfully managed programs to penetrate several hard to access markets including insurance and financial services.  Furthermore, Gary has a vast array of technology industry experience having managed sales and marketing functions for high growth organizations in emerging industries such as voice recognition and social networking.



Nathan Ben-Attar: Director of Systems and Support

Nathan manages CourseTrends’ IT operations and technical support teams. 

Nathan brings vast experience in information technologies with an emphasis on enterprise applications, email administration, web hosting and customer support.  His experience and qualifications span the range of most legacy and modern web technologies.  Prior to joining CourseTrends, Nathan served as Network Operations and Support Manager for Hostway Corporation, one of the world's largest web hosting companies.  Nathan has also held systems and network administration positions at two of the nation’s largest internet service providers. 



David M. Debus: Creative Director

David is responsible for managing all creative and graphic design for CourseTrends’ online marketing solutions.

David has managed creative teams for several leading design firms in Texas and California.  He also served as the Creative Director for eLogic Corporation.  David’s expertise in the application of web technologies and design methodologies is unparalleled.  His creative genius can be found in online marketing solutions for such notable companies as: MGM, NBC, GMAC, Microsoft XBOX, DreamWorks, Electronic Arts, Columbia Pictures, Hollywood Records, Reebok CNET, Ziff Davis, The Washington Post, The New York Times, Newsweek, Intuit, The Economist and Sony.



About Us   |   Contact Us   |   Company Credo