6 Tips to Sell More Golf Outings...
Below is a sample email marketing campaign focused on booking spring outings that you can use today. It is comprised of 6 email messages that have been highly effective for our customers.
- 11/5/08: Outing Sales Letter. Professionally written sales letter that sells the benefits of hosting an outing at your facility. Contact us for an example. Send out to your entire database. Emphasize links to your outing request form.
- 11/12/08: Tournament Planners VIP Day. Encourages one-on-one meetings with your outing director to discuss and book golf events.
- 11/19/08: Book Now & Save. Send with a call to action of booking before November 30 to save $10 per person with minimum of 40 players.
- 11/26/08: Event Date Sales. Reserve weekday and weekend dates/times in the first weeks of the season to offer at special rates ($10 off) and with special incentives ($5 certificate for Pro Shop, BBQ lunch, etc). The goal is to get the phone ringing. Target your traditionally slow dates/times.
- 12/3/08: Event Date Sales Expires. Promote the same reserved weekday and weekend dates/times but include a “must book by” stipulation (Dec. 15) in addition to the offer of special rates and special incentives. This is probably the most effective email of the campaign. It focuses on value and deadline.
- 12/10/08: 5 Days Left. Deadline is approaching to book your date, promote only remaining reserved weekday and weekend dates/times and emphasize the “must book by” stipulation (Dec. 15) in addition to the offer of special rates and special incentives. Last of the series.
All of these email blasts are preformatted and customized for CourseTrends customers and located in the email marketing library.
If you’re not a CourseTrends customer, I’d encourage you to schedule a 15 minute demo and learn more. For only $200/month you could have access to these campaigns and start marketing your facility more effectively. One outing would pay for 3 years of service!
Lastly, Focus on Existing Outing Sales Leads. You get them from your website, inbound calls, and referrals. Hopefully, you have at least compiled them in spreadsheet.
CourseTrends customers can view all of their web leads with a click of a button. Additionally, they can take notes and provide a history of contacts through the CRM module. Contact us to schedule a demo.
Until next time,
Alan
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Here's a Great Idea...
If you're a CourseTrends customer, use one of our professional sales letters to generate additional membership and tournament sales leads!
If you are not a CourseTrends customer and would like an example sales letter, click here.
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