Times are changing…times have changed

Here we are at the end of 2008. The golf industry by all measures has significantly changed in the past decade.

• Oversupply of courses in the 90s and early 2000s has dramatically increased competition
• Participation is flat
• The Tiger effect and the Boomer effect never kicked in
• Fuel prices over the past year have killed operating margins
• Now the recession and the credit markets are frozen

What are you going to do to increase profits? You have two choices:

1. Increase revenue by aggressively competing for members, outings, and golfers
2. Decrease costs by getting the most out of every dollar you spend

Below are some examples of what we’re doing for our customers to aggressively market their private, semi-private, and public facilities while decreasing costs.

Increasing revenue examples:

• Golf Outing Telemarketing Campaign
  We call outing planners on your behalf. Start with 20 qualified leads at $125 per lead. Spend $2,500, sell 3 outings. Cost per outing $800.
• Membership Email Leasing
  10,000 golfer emails in a 20 mile radius - $.22/email – includes design, landing page, and auto response. Spend $2,200, generate 30 qualified leads, sell 5 memberships. Cost per membership $440.
• Membership Mailing List
  5,000 golfer mailing address in a 20 mile radius - $.15/address and professionally written sales letter. Spend $750 + mailing costs, generate 100 qualified leads, sell 10 memberships. Cost per membership $75 + mailing costs.
• Internet Marketing Solution
  SEO, data capture, automated sales leads, customer database, email marketing, and online store. Replace your website or integrate into your existing website.
  
  • It includes unlimited site edits, unlimited support, unlimited email marketing, proven outing and membership sales letters, and unlimited data capture. 
  • Perfect for targeting prospective members, outings, and events while selling online and communicating to your members and daily fee golfers.
  • Start at $200/mo, generate 15 membership leads and 5 outing leads, sell 2 memberships and 1 outing. Cost per membership and outing $75.
• Member for a day campaign
  customized buttons, landing pages, and data capture – great for radio and Google campaigns. Included with Internet Marketing Solution.

Decreasing costs examples:

• Eliminate newspaper and print ads.
  On average, 7% of a newspaper’s audience are golfers. Why would you spend money on something that is 93% ineffective? Spend that amount on targeting golfers directly.
• Combine staff roles.
  If you’re combining staff roles, time for member communication, marketing, and revenue generation are typically forgotten. Take 20% of the cost savings and outsource your marketing to company that will focus on it for you.
• The CourseTrends Ultimate Marketing Solution completely outsources your marketing efforts to a proven golf marketing company and staff allowing you time to focus on your operations, guests, and members.
• Revenue Share.
  At CourseTrends, we understand that marketing dollars are in short supply. Revenue share is a great way to reduce your risk while getting a solution you need to increase your revenues. For example, if you can’t afford $100/mo for an online store, we’ll set up a revenue share of items sold on the store. Would you rather have 50% of $5,000 or 100% of nothing?

Need more members, outings, and golfers and don’t have the marketing dollars to spend?

Click here to set up a 15 minute demo on CourseTrends and our marketing solutions.

We work with all types of facilities and marketing budgets ranging from $0 to $80,000. We believe so strongly in our products and services, we will share the risk and the reward with you. 

Until next time,

Alan

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